TY  - BOOK
AU  - Kim, W. Chan. 
AU  - Mauborgne, Renee A. 
TI  - Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
U1  - 658.802 
PY  - 2015///
CY  - Boston
PB  - Harward Business School Publishing
KW  - New Markets
ER  -